The Chinese maker of Pop Mart stuffed animals experienced strong increases in sales and profits, thanks to high demand worldwide for Labububu dolls, which are highly sought after.
The revenue increased by 204% to reach 13.88 billion yuan (US$1.93 billion) in the first half of 2025 compared to the corresponding period in the previous year, as indicated in a financial report issued on Tuesday (19).
Pop Mart experienced a 62% growth in the first half of last year compared to the same period in 2023. The company’s net profit surged by 397% to 4.57 billion yuan.
The Labubus is becoming increasingly popular.
The Beijing-based company sped up its worldwide expansion strategy and capitalized on the global popularity of Labubus, a plush toy that became a pop culture sensation in Western markets, particularly in the United States.
Monsters with pointed ears and sharp teeth have become popular because of the company’s unique packaging strategy that sparks curiosity among customers about the contents of the box.
The company’s international expansion has exceeded expectations, according to Wang Ning, the founder and CEO, in a July interview with Chinese media.
Overseas sales are expected to surpass domestic sales in China by 2025 and North American sales may surpass those in Southeast Asia this year.
Pop Mart toys typically fetch higher prices and yield greater profits in Western markets compared to China.
Pop Mart inaugurated a large store at Iconsiam mall in Bangkok this month and revealed intentions to establish 100 stores outside China by 2025.
The excitement surrounding Labububu led to a surge in Pop Mart’s stocks, increasing by 213% this year.
